What people read most in this blog

To help you understand the background, in this blog I write about advertising, freelancing, marketing, news, social networking and transcreation. All this from the point of view of business-to-business marketing.

This blog includes posts since autumn 2008. In the last quarter, the 10 most frequently read posts, in order of popularity, have been these:

1. Why the small b-to-b company needs online presence
2. How to handle your advertising in-house without the downside
3. Services
4. About me
5. Rush job—and the client wants 25% off the price
6. How to survive in a downturn economy
7. Marketers—a breed alienated from real life?
8. Using Twitter as a marketing tool—the first 10 days
9. Why learning programmes should be text instead of audio or video
10. How to find the ideal freelance business-to-business copywriter

If there are conclusions to draw from the results, they might be something like this:

• The readers come from small(ish) B-to-B companies or industries serving these
• The economic situation worries them
• They suffer from cutbacks in their or their clients’ marketing budgets
• They are looking for cost-effective solutions to their marketing and advertising

I’m glad the blog seems to fulfil its purpose. Let me extend my warmest thanks to my readers so far! I hope I will be able to keep posting on topics that will interest you. Stay tuned.

(By the way, I’m also talking about the same topics on Twitter, if you’re interested.)